the InnoFour team

After graduation from University of Twente with a MSc degree in Electrical Engineering, I started my career as an ASIC Design Support Engineer at one of the bigger Telecom company in The Netherlands. I became hugely interested and active in the design automation of electronics, since it gave me an insight in two disciplines, being electronic design (electrical engineering) and automation (computer science). Over the years I have extended my experience in several roles: technical, commercial and management.

In 2008 I had the opportunity to start my own company InnoFour together with three founders focusing on delivering Electronic Design Automation products (tools) and training/services. Today I am proud that we serve a growing number of customers in the Benelux and Scandinavian market with their digitalisation journey of the design of complex electronics and systems. Over time one thing became clear to me, the world of design automation never stands still and gives every day new opportunities and challenges.

I have build up more than 25 years experience within the Electronic Design Automation (EDA) industry as Sales Manager. I am involved in account strategy definition, pre- and post sales activities and the customer helping to evolve.

I am dedicated, committed and have a proven ability to translate customers business challenges to solutions, services and training.

I started my sales career in the Dairy Industry at one of the world leading FMCG and B2B company. Since 2010 I'm working at InnoFour.

During the years I became an experienced solution professional where I try to challenge product development companies to be more predictable by delivering trusted engineering technology. My role is to bridge the gap between technology and the customer. I make sure we deliver what is truly needed, and help customers think beyond today. I'm focused on Electronics System Design and Manufacturing Solutions. I'm responsible for Simcenter CFD and PADS sales. Also marketing activities like maintaining our social media account, organizing and attending events, maintaining our website and creating/sending our newsletter.

My role will be Technical Sales Manager of Polarion ALM for Innofour. In this role I will do client presentations and deployment of Polarion. I will also do client enablement for Polarion as well grow the Polarion usage by getting new companies to use Polarion.

My background is from IBM Rational where I worked with the Rational solutions for R&D. Here I did support and presales till 2014 for Ericsson and from 2014 to 2020 I did worked as a seller of several IBM solutions. 

Over the years I have gained experience for the ALM space from gethering of Requiremeents to Test and Deployment. Polarion as a solution covers this space very well.

I have a vast experience in technical account management, business development, ASIC chip design engineering, and product management across various industries. During my decade at Texas Instruments, I contributed to the development of cutting-edge system-on-chip (SoC) connectivity ASICs, participated in the company’s sales & marketing accelerator program, and successfully worked as a technical account manager with world wide technology leaders.

My leadership extends beyond semiconductors, with a proven track record in sectors such as electronics manufacturing at Flextronics, autonomous driving, IoT, and underground mining digitalization. 

I started working with Polarion in 2016 within the medical technology sector. During this time, I quickly progressed into the role of Polarion administrator, where I was responsible for configuring Polarion in line with medical regulations and implementing various enhancements to support compliant and efficient development processes.

In 2020, I expanded my expertise to the automotive sector, with a strong focus on requirements engineering and testing. In this role, I supported a Tier 1 supplier in achieving ASPICE compliance by structuring and aligning development and verification processes within Polarion.

With hands-on experience in both medical and automotive environments, I'm able to strengthen InnoFour’s ability to support organizations in adopting Polarion effectively and in maximizing its value for their development and compliance objectives.

I got my doctoral degree in mechanical Engineering in 1996 at the Norwegian University of Science and Technology, Trondheim, Norway.

My main engineering tasks are on flow systems: Design and analysis using Flomaster, 3D CFD and analytical tools. I also focus on intiating and completing projects with a high degree of novelty. I am also the co-owner and managing director of Flow Design Bureau AS, Norway.

I deliver support and training on the Flomaster software trough InnoFour.